Empower Your Future: Personalized Coaching and Wealth Management for Career Shifters

Escape Avenue is a purpose-driven company dedicated to empowering sales and corporate professionals seeking an alternative and more fulfilling career path. Our comprehensive program provides coaching, financial/wealth management guidance, career advice, networking opportunities, and business creation support. Our mission is to guide individuals through a seamless transition, assisting them in creating a life they are content with.

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Problem Statement

Solution

Target Market

Sales and corporate professionals often feel trapped in their day-to-day jobs, yearning for a change that aligns with their personal goals and interests. Many of these individuals lack the necessary resources and guidance to make a successful pivot into a new and more satisfying The latest official data shows that 35.2 million working days were lost to work-related ill health in 2022/23, with stress, anxiety and depression accounting for almost 24 million of these. CIPD research shows that employee sickness absence is at the highest level reported for 15 years and around three-quarters of respondents (76%) report some stress-related absence.

Escape Avenue offers a tailored program designed to facilitate a smooth transition for salespeople seeking to explore new avenues outside of sales. Our services include:

a) Coaching: Our experienced coaches provide one-on-one guidance to help clients identify their passions, assess transferable skills, and design a career plan that matches their goals.

b) Financial/Wealth Management: We offer financial planning and investment advice to ensure the economic stability of our clients during their career transition and into the future.

c) Career Advice: Our team of industry experts provides valuable insights into various alternative career options, assisting clients in making informed decisions and finding paths that align with their strengths and aspirations.

d) Networking: We facilitate connections with professionals from diverse industries, creating a strong support network and access to potential mentors, collaborators, and job opportunities.

e) Business Creation Support: For those interested in entrepreneurship, we provide assistance in developing business ideas, creating business plans, accessing funding options, and connecting with relevant resources to help transform their ideas into successful ventures.

f) Wellness/Find your ‘Why’ retreats

Our primary target market comprises sales professionals who are actively seeking to transition out of sales and explore new career avenues. Our secondary market includes corporate professionals who are looking to escape the monotony of their current positions and pursue more fulfilling opportunities.

Business Model

Escape Avenue will generate revenue through various streams: a) Program Fees: We will offer different packages tailored to individual needs, charging fees based on the level of services required. These packages may include coaching sessions, f inancial planning, career advisory services, networking events, and business creation support. Exclusivity?

b) Referral Commissions: We will collaborate with industry partners and receive commission fees for referring clients to their services, such as financial institutions, investment advisors, and professional networking organizations. c) Wellness retreat fees d) TBC

Marketing and Sales Strategy

To reach our target market effectively, we will implement the following marketing and sales strategies: a) Online Presence: Develop and maintain a user-friendly website highlighting our services, success stories, and industry expertise. Utilize social media platforms for content marketing, engaging with potential clients and building brand awareness. b) Partnerships: Target sales-focused organizations, career development agencies, and entrepreneurial networks to promote our services and gain referrals. c) Thought Leadership: Establish our company as a thought leader through content creation, publishing articles, blog posts, and hosting webinars, podcasts, or workshops related to career transitions and personal growth. d) Events and Workshops: Host regular networking events, workshops, and seminars, inviting industry professionals to share valuable insights and inspire our clients.

Operations and Resources

Escape Avenue will require the following resource, long term:

a) Experienced Coaches: Hiring a team of professional career coaches with expertise in sales, entrepreneurship, and career transition.

b) Partnerships: For financial planning, investment advice, and networking support, establishing collaborations with reputable institutions and industry experts.

c) Technology: Implementing a customer relationship management (CRM) system, website, and necessary software for efficient program management and client communication.

d) Opportunities to digitize

Financial Projections

To ensure the sustainability and growth of Escape Avenue, we have projected the following f inancials:

Year 1: Revenue of $500,000, with expenses of $300,000, generating a net profit of $200,000

Year 2: Revenue of $800,000, with expenses of $400,000, generating a net profit of $400,000

Year 3: Revenue of $1,200,000, with expenses of $500,000, generating a net profit of $700,000

Escape Avenue aims to be the go-to resource for sales and corporate professionals seeking a more fulfilling life beyond their current roles. By providing comprehensive services that encompass coaching, financial guidance, career advice, networking, and business creation support, we will empower individuals to make successful transitions and create lives they are content with.